Tuesday, December 1, 2009

Black Friday, Five Days Strong

It would not be a fulfilled experience in retail if I had not been forced to endure Black Friday. The unique thing about my Black Friday was that it lasted roughly five days.

This year it was common for retailers to extend their Black Friday deals throughout the weekend. In Gap's case, it began last Wednesday and lasted through the weekend.

The Wednesday before Black Friday is called White Wednesday, which I learned as I saw the traffic throughout the mall increase over the hours I worked as the window shoppers came to spot out the good deals for Friday's chaos.

We had a buy one get one free promotion that seemed to catch on in the course of five days. It was estimated that $70,000 would be spent in Gap on Friday. I am not sure of how close we came to reaching that goal but the doors opened at 8 am and by 11 am we had $25,000 in sales.

That blows my mind to think that such a large amount of money could be gained even when a BOGO is going on.

I did not get to celebrate the joys of shopping this year due to my participation on the sales associate side of things, but I can say I have never been so worn out for screaming a promotion at the top of my lungs for hours at at time as I was on Friday.

By Sunday, I was to the point where I nearly did not want to utter the words, "Buy One Sweater Get One Sweater Free, as well as pajama bottoms, and anything that is marked down through out the store is an additional forty percent off..."

It is difficult just to type nonetheless say nonstop to every person that comes into the store with a smile on. I learned that I am extremly long winded this past weekend and hope to never work a Black Friday again. I already look forward to spending some money myself next year.

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